Since its development, social media has played a continuous role in how people interact with each other. From a business standpoint, it contributes to how companies interact with potential customers as well. As this has become a powerful method for organizations to reach a target market, many social platforms have integrated methods to help businesses reach their audiences. According to Statista, 97% of the global share of companies uses social media marketing.
Many believe that social media marketing is just as valuable as televised advertisements without the hefty costs. It’s all about reaching a large number of people in a cost-efficient manner. The following are points of interest which demonstrate why this kind of strategy is important for business practices in 2016.