TARGETED MARKETING WEBSITES FOR INCREASED LEADS
One really great way to increase leads for your business locally here in Connecticut is through a lead generation website. Lead generation websites are designed to target a specific niche market or marketing a specific service, and offer a quick overview of the features and benefits of your service, solution, etc. "Lead gen" sites are not meant to offer large quantities of content, but rather introduce a site visitor to (one of) your company's offerings and encourage them to reach out to you for more information. Lead generation sites are usually only a page or two long, but can be an effective way to provide your company with additional opportunities to reach your ideal clients through the web (besides your comprehensive company website).